Loro Piana sharpens its deal with night class with its fall-winter 2024 assortment, the place minimalism meets sophistication. The marketing campaign, fronted by Woosang Kim and captured by Annemarieke Van Drimmelen, paints a moody portrait of contemporary formality, anchored by a monochromatic palette.
Black and white dominate, with textures and tailoring doing the speaking. The gathering displays Loro Piana’s meticulous craftsmanship, weaving a story of understated luxurious.
Loro Piana Fall/Winter 2024 Night Assortment
One of many night assortment’s standouts is the white Spagna shirt, its upright collar crafted in poplin cotton—a refined element that frames the ensemble with delicate precision. This crisp important pairs with a double-breasted jacket in virgin wool, making a timeless silhouette.
The tuxedo, a trademark of night sophistication, will get a contemporary edge by incorporating a silk polo neck. Including depth, a fringed scarf in silk enhances the look.
The marketing campaign’s setting, with its marble, wooden, and mushy lighting, mirrors the gathering’s restrained opulence, the place every part works collectively in excellent steadiness. For Loro Piana, night put on embodies the proper fusion of traditional class and modern design, a harmonious mix of previous and current.
