Android Android 15 Android Police's Best Reads Android widgets

Apple TV+ is purportedly dropping greater than US$1 billion a yr (however that’s no shock)

March 20, 2025

Apple TV+ is dropping greater than US$1 billion a yr, in accordance with a report from The Data (a subscription is required to learn the article).

The article says that ‌Apple TV‌+ is the one Apple subscription service that’s not earning money. Whereas its subscriptions grew to round 45 million final yr, it’s nonetheless purportedly dropping greater than $1 billion yearly.

The Data says Apple has spent greater than $5 billion a yr on content material for the reason that service launched in 2019, however this was lowered by $500 million in 2024 in response to a push for cutbacks from CEO Tim Cook dinner and different execs.

The Data notes that the viewers for ‌Apple TV‌+ stays comparatively small, constituting lower than 1% of whole U.S. streaming service viewing in comparison with Netflix and Amazon 8.2% and three.5%) in February 2025.

In fact, this must be put into perspective. In fact, $1 billion is some huge cash, however ast quarter alone Apple reported $124 billion in income, with $36 billion of that being revenue. Plus, Apple is enjoying the lengthy sport with Apple TV+. And Apple’s preliminary marketing strategy for ‌Apple TV‌+ predicted losses of between $15 billion and $20 billion over its first decade.

I hope you’ll assist assist Apple World Right this moment by turning into a patron. Patreon pricing ranges from $2 to $10 a month. Thanks prematurely on your assist.