HE LIFESTYLE BRAND ENTERS ACTIVEWEAR SPACE WITH “CREW SPORT” RANGE
Crew Sport
Crew Clothes right now declares the launch of a brand-new technical sportswear assortment, Crew Sport. The vary is the life-style model’s first holistic activewear assortment, providing a big selection of males’s and womenswear items, appropriate for quite a lot of sports activities and health actions. Combining technical efficiency with the premium British model’s signature type, Crew Sport is ready to launch in mid-June on-line and throughout the Crew’s retailer property.
The vary goals to supply true versatility, with kinds designed for all life, talents and health ranges. From low-impact yoga or reformer Pilates, to higher-intensity Hyrox exercises and padel video games, there’s one thing for everybody within the assortment. There’s additionally devoted working gear for each genders, appropriate for the observe, roads or trails. Crew have focussed on three key model pillars when designing the gathering, which you’ll be able to see mirrored by means of the class: workforce spirit, inclusivity, and British legacy.
There are a number of capsules inside the entire Crew Sport vary. Seam-Free kinds are seamless for a flattering match, with compact, nylon elastane material, and jacquard panels to maintain you cool by means of your exercise. Key items embody a crop high and leggings with a large, snug waistband. Within the extra relaxed capsule, buttery mushy material is vital, designed to supply ease of motion whereas remaining breathable and sweat-wicking.
The Bi-Stretch kinds boast ergonomic seams to comply with the physique’s pure contours, and have UPF50+ safety. Crew have additionally included a devoted working jacket, gilet and shorts, with light-weight woven material and reflective detailing. Lastly, the Technical capsule has breathable, sweat-wicking material with four-way stretch for efficiency and restoration. Key kinds right here embody full and half zip observe tops.
Head of Advertising Naomi Parry commented, “coming into the sportswear area seems like a pure development for Crew. Born out of a Salcombe windsurfing store, we launched our very first assortment with rugby shirts designed by a GB skier – sport is in our DNA! Within the final decade we’ve constructed on our sporting legacy by means of our sponsorship partnerships with Henley Royal Regatta, the LTA and the England Crimson Roses rugby workforce, and Crew Sport is the following step in our journey. We all know our prospects dwell energetic, assorted life, and we expect this new assortment would be the very best addition to their wardrobe.”
Head of Design Jo Miller stated, “designed to transcend age, gender and health stage, our new athleticwear assortment blends our timeless heritage with cutting-edge particulars. Materials have been crafted with efficiency in thoughts – from compact nylon elastane kinds which can maintain you in for optimum motion, to tremendous mushy, drapey items that are perfect for your subsequent yoga session. We’ve change into identified for our signature touches over time, and also you’ll discover that right here too. Whether or not it’s the unrestrictive storm flap on our working gilet or the thumb holes on our observe high, we’ve thought by means of all of the little particulars. Look out for our iconic crossed oars – we’ve reimagined these in a excessive visibility reflective print and included this all through the gathering.”
Costs vary from £25 to £65. Crew Sport can be in the stores on crewclothing.com from the seventeenth June 2025, and in 41 shops, together with 4 flagship locations.
