Is The Wholesale Formula Worth It? My Review of TWF.

Back in 2015, I had been selling on Amazon for several years and was starting to grow weary of the time and energy required by maintaining the busy retail arbitrage schedule I had been implementing in my business for several years. I knew I wanted to add a wholesale component to my business to relieve some of that stress, so I started looking around for courses I could take to quickly learn wholesale strategies. I am a firm believer that if you want to quickly accelerate your business’s growth in a particular area, taking a course is the most efficient way to learn information and make the learning curve less steep.

During the course of that year I took three different wholesale courses: one free course and two paid courses. I learned some of the basics about wholesale, but I wasn’t really able to use the information from these courses to find success in wholesale. I was still spending a lot of my time and energy using trial-and-error techniques to attempt building up the wholesale side of my business.

Retail arbitrage came so naturally to me, but wholesale strategies were a whole new ball game. After going through those previous three courses, it wasn’t until I went through The Wholesale Formula that I truly found a way to accelerate my business’s wholesale growth. No more dead ends, no more frustration. I was finally finding success in wholesale sourcing for my Amazon business.

The Wholesale Formula is a massive online video course that teaches you how to successfully add wholesale accounts to your Amazon FBA business. At the same time, though, The Wholesale Formula is so much more than just a video course. It also includes the following:

• An exclusive support group for course members where you can ask questions and search the archives for information from current and previous Wholesale Formula students.
• Access to numerous recorded webinars
• Access to 3 months of Wholesale Momentum coaching (where you can ask questions in real time).
• Lifetime access to all future updates of The Wholesale Formula course. For me, this is a huge deal. I’ve been able to continue learning new Wholesale Formula content in the years since I first took the course, including modules on how to include virtual assistants in your wholesale sourcing strategy.

The Wholesale Formula just keeps getting better and better as time goes on. As Amazon changes their rules and guidelines, the guys who put together The Wholesale Formula stay on top of the changes and add new updates to the course to keep us students in the know. I love that those updates are an automatic part of my membership in The Wholesale Formula course.

Now, I want to be completely up front with you about The Wholesale Formula. It is an expensive program. It requires a significant investment of time and money to be able to take the course. I want to spend the rest of this chapter answering the question, “Is The Wholesale Formula worth it?”

I have three main reasons why I wholeheartedly believe The Wholesale Formula is the best wholesale course available for Amazon FBA sellers and is worth every penny you pay for it.

1. The Wholesale Formula is the most complete wholesale course available.

As of this writing, The Wholesale Formula has over 90 simple and straight-forward videos and multiple deep-dive webinar replays. During each enrollment period, they also schedule multiple coaching sessions (during the afternoons and evenings) for you to join and ask your questions live on the webinar. You also get access to the coaching session video replays. As I mentioned earlier, The Wholesale Formula includes multiple courses in one: the wholesale sourcing course is just the beginning as you also get a course on how to provide value props to brand owners, a course on how to outsource your wholesale business using virtual assistants, and more!

Every other wholesale course I’ve looked at or been through talks about how to find a wholesale company and about what types of products to buy. What these other courses leave out is the middle steps of the process – how to actually get a wholesale account and begin purchasing profitable inventory.

Getting accounts is harder than just making a contact and asking for a product catalog. The Wholesale Formula includes the crucial middle steps of how to land those accounts and start purchasing inventory to sell on Amazon.

Before I went through The Wholesale Formula, I was expending a ton of time and energy trying to make contacts, but I got nowhere. It is no exaggeration to say I had the proverbial door slammed in my face 100 times, with not a single wholesale account to show for my efforts. My emails were ignored. My phone calls were ignored. If I did get a response, it was “I’m sorry, we’re not working with Amazon sellers.” So many things went wrong during that time period, and I was extremely frustrated.

It wasn’t until I learned the strategies included in The Wholesale Formula that I actually started landing accounts and making purchases. I can now contact wholesale companies with confidence and work out a deal where they allow me to sell their items on Amazon. Every other wholesale course I’ve looked at leaves out the important middle step in the process, and for this reason The Wholesale Formula is the most complete wholesale course on the market.

I’ve also been able to use the VA (virtual assistant) trainings from The Wholesale Formula to help me outsource parts of my wholesale sourcing. It’s saved me so much time having a VA do some of the easier aspects of wholesale so I can focus on the more important aspects.

2. The Wholesale Formula is the most content-packed wholesale course available.

There is no fluff in the content provided in The Wholesale Formula. Every moment of the videos is packed with information you can use to benefit your wholesale strategy in your business.

I can’t tell you how many times I’ve taken a course about online selling (wholesale or otherwise), and the first 10 minutes or more of each video module includes two teachers chatting back and forth about trivial matters completely unrelated to the course content. What a waste of my time! I purchase a course because I’m trying to save time and cut to the chase. I don’t want to spend my time waiting for the video to get to the point.

Not so with The Wholesale Formula. The makers of the course know your time is valuable, and they pack every moment of the videos with information vital to building up your wholesale business.

Here’s a question I often get when people are considering taking The Wholesale Formula course: “Stephen, can’t I find all of this same information on YouTube for free?” And my answer is… maybe; you probably can. I would imagine there’s thousands and thousands of hours of free content on this topic on YouTube. And I suppose if you have all the time in the world, you could wade through thousands of videos and find the right nuggets of information you could use to build up a similar wholesale strategy for your business.

But if you’re interested in eliminating the fluff and getting straight to the point without having to sort through hundreds of potentially useless videos, The Wholesale Formula is the most content-packed course you can invest your time and money in.

3. The Wholesale Formula actually works. 

Simply put, there is no other wholesale-focused course that delivered better results in my Amazon business (and in my wallet) than The Wholesale Formula. I can tell you from personal experience that after you take the course, you’ll be perfectly equipped to dominate wholesale sourcing.

Six months after taking this course, the wholesale items I bought were selling so well on Amazon that I was already placing reorders with multiple wholesale companies. That is one of the best feelings in the world. Often, when inventory I source via retail arbitrage sells out on Amazon, I’m not able to go back to the store and restock those items. But with wholesale sourcing, restocking is super easy! I just place a reorder with my wholesaler when my Amazon stock gets low and the items just keep selling.

For those three main reasons, The Wholesale Formula is the only wholesale course that I can emphatically recommend for learning how to add wholesale strategies to your Amazon FBA business. I often get questions from readers wanting to know which other courses I’ve taken, but I tend not to publicize those course names. They aren’t bad courses, and I don’t want anyone to think I’m giving them a bad review. It’s just that The Wholesale Formula is more complete and more content-packed than anything else I’ve seen on the market.
*Updated for 2023

Now, I’d love to hear from you in the comments. Let me know if you have any reservations about the worth of The Wholesale Formula. What’s holding you back from taking the next step in your Amazon FBA business by adding wholesale sourcing? Do you see the value in an all-in-one course to help you learn all the ins and outs of wholesale? Let me know in the comments below.