J.Crew is partnering with U.S. Ski & Snowboard to create a brand new way of life attire line that captures the essence of mountain fashion. It’s a three-year collaboration that can characteristic elite American athletes and initiatives to help the broader ski neighborhood with a give attention to après-ski trend – that includes pullovers, loungewear, sweaters, and cold-weather equipment.
“J.Crew has a long-standing connection to alpine tradition, and we’re thrilled to construct on that legacy via our partnership with U.S. Ski & Snowboard,” mentioned Libby Wadle, CEO of J.Crew Group.
“With aggressive snow sports activities persevering with to develop within the American consciousness, we’re proud to rejoice and share the inspiring tales of its athletes—each on and off the mountain—as they put together for the Olympics subsequent 12 months. This partnership marks an thrilling new chapter for J.Crew, and we look ahead to bringing it to life.”
Drawing inspiration from ski and snowboarding historical past, the gathering will showcase vintage-inspired designs with genuine touches like retro patches and logos. Whereas Kappa stays the workforce’s technical gear sponsor for competitions, J.Crew will outfit athletes in fashionable, snug clothes for off-slope moments.
“This marks an thrilling growth into the style and magnificence house for U.S. Ski & Snowboard. We’re thrilled to associate with J.Crew, an iconic American model that embodies timeless fashion and journey,” mentioned Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard.
“This collaboration celebrates the spirit of U.S. Ski & Snowboard, mixing sports activities way of life and trend in a approach that can encourage athletes and followers alike.”
“The chance to associate with U.S. Ski & Snowboard is a big milestone for J.Crew, showcasing our energy and dedication to constructing a long-lasting presence in sports activities,” mentioned J.Crew Group Chairman Kevin Ulrich.
“This collaboration deepens our connection to a neighborhood that shares our ardour for fashion and storytelling whereas solidifying our ties to sport and the good outside.”
Key highlights of the partnership embody:
- Storytelling that celebrates Olympic and World Cup athletes
- A give attention to mountain way of life and journey
- Designs that mix iconic American model aesthetics
- Assortment main into the 2026 Milan-Cortina Olympics
The J.Crew x U.S. Ski & Snowboard collab goals to have interaction followers by connecting sports activities, way of life, and trend via a distinctly American lens.
