Apple has been promoting the iPhone 16 vary based mostly on the power of its Apple Intelligence options, however a brand new survey suggests the AI developments should not connecting with nearly all of the person base.
A brand new survey from SellCell does recommend extra iPhone customers are extra enthused by Gen AI than their Samsung-loving counterparts.
Nonetheless, 73% of iPhone customers surveyed consider the Apple Intelligence options “add little to no worth” to the expertise. For Samsung Galaxy AI customers that determine was even larger at 87%.
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The survey did report that iPhone customers are extra keen about AI than Samsung Galaxy gadget house owners, by a substantial distance. Nonetheless, that’s nonetheless solely 47.6% of iPhone customers who take into account AI options as a motivating issue for a cellphone buy, in comparison with lower than 1 / 4 of Samsung customers (23.7%)
The survey seems to have been carried out when solely the primary wave of Apple Intelligence options had been obtainable to iPhone 16 and iPhone 15 Professional house owners.
It’s not clear whether or not extra superior options like Genmoji, Picture Playground and Chat GPT integration that simply arrived inside iOS 18.2 will probably be sufficient to maneuver the needle extra considerably and win over the 73% of iPhone house owners unenthused by the AI options Apple initially rolled out with iOS 18.1.
These embody notification summaries and helpful writing instruments, but it surely’s completely believable the extra playful and smarter choices in iOS 18.2 will depart customers extra excited by the potential of Gen AI.
Apple remains to be within the preliminary phases of rolling out its Apple Intelligence options and will probably be doing so all through the following few months of iOS 18 updates. The important thing function could be the extra conversational model of Siri that is still within the pipeline.
“Smartphone customers basically are unhappy with the prevailing AI options because the survey recorded 73% of Apple Intelligence customers and 87% of Galaxy AI customers stating the brand new options to be both ‘not very priceless’ or they ‘add little to no worth’ to their smartphone expertise,” SellCell says.
