Overview: Zotos Skilled All About Curls vs. DevaCurl

April 5, 2025

DevaCurl Dupe? Review: Zotos Professional All About Curls (at Sally Beauty) Part 1

In the event you’ve been to Sally Magnificence these days, then I am fairly positive you’ve got seen them. That row of white and neon inexperienced bottles with black textual content — All About Curls.

And if you happen to’re like me, then you definitely’ve in all probability questioned a number of issues:

Do they actually work?
Are they pretty much as good as or higher than DevaCurl?
There’s an enormous value hole — what is the catch?

I’ve bought all of the solutions for you right here, after which some! Prepare for a full breakdown of every All About Curls product — together with ingredient overview, comparability to DevaCurl, product efficiency, and extra. There’s even a video under the place I present how All About Curls merchandise evaluate to their precise DevaCurl counterparts.

However to reply these three questions up entrance:

Sure. Sure, they do. And fairly darn nicely, too. Actually, I’ve already been to Sally’s to replenish on a number of of my new faves (hold studying to seek out out which of them). Efficiency-wise, I am past shook.
In my humble opinion, All About Curls runs circles round DevaCurl. There’s fairly actually no comparability. See for your self within the video under.
To be sincere, you are paying for a reputation and advertising and marketing hype (not particular components). DevaCurl has been within the textured hair area for a minute, and by establishing themselves as “consultants” (salon and merchandise), they have been in a position to construct a cult-like following of curly lady loyalists. Their followers have confirmed again and again they’re going to pay at a $24+ value level with no concern. I am unable to knock the hustle — you are able to do that whenever you’ve bought a robust model, loyal following, and seemingly limitless roster of influencers to select from. However as you may see on this weblog put up and video, dearer or extra in style does not at all times imply higher.

For honest comparability’s sake, I selected to place All About Curls up in opposition to the “Authentic” DevaCurl merchandise. I do know they have the Decadence line which is meant to cater extra to my hair texture(s), however I needed to see a good combat — OG to OG. And I will have y’all know, I spent SEVENTY FIVE WHOLE DOLLARS on these merchandise, only for this head-to-head battle:

Sure. One sampler equipment, one travel-sized product (Extremely Defining Gel), and one jar of deep conditioner hit for a complete $75. However I digress.

Since All About Curls has 8 merchandise, I will cowl the small print and outcomes throughout two weblog posts and two movies. Prepared for the deets? Let’s get began!

Word: This weblog put up comprises affiliate hyperlinks for Sally Magnificence. In the event you determine to buy any merchandise talked about on this weblog put up from Sally Magnificence utilizing my hyperlinks, I earn a small fee. It prices you nothing, however helps me out a fantastic deal. Sis has a marriage to pay for in 2020!

Lo-Lather Cleanser

Price

$9.99 – $10.99 for 15oz (I discover that on-line, All About Curls tends to be about $1 cheaper than in-store)

The place to Purchase

Protein Free?

No. Incorporates hydrolyzed soy protein.

Curly Woman Pleasant?

Sure* — as a DevaCurl competitor, All About Curls merchandise are freed from harsh sulfates and silicones.

*Word: Choose merchandise within the All About Curls assortment include hint quantities of isopropyl alcohol. Isopropyl alcohol is a standard solvent for the conditioning agent behentrimonium chloride. As a solvent, the majority of the isopropyl alcohol flushes out throughout processing. On the time of packaging, it’s current at a low, insignificant degree. Nevertheless, as a measure of transparency, Zotos Skilled consists of isopropyl alcohol on their ingredient checklist — whereas different manufacturers who might use it as a solvent in behentrimonium chloride might not. As a result of it’s current at such a minor focus, it doesn’t trigger any dryness or harm, and has no affect on hydration, moisture, or frizz-fighting skills within the All About Curls assortment.

Energetic Components

Water
Sodium Methyl 2-Sulfolaurate: Biodegradable, plant-based anionic surfactant generally derived from coconut.
Cetyl Betaine: Antistatic, hair conditioning agent that lightly cleanses, boosts foam manufacturing, and controls viscosity (thickness) in merchandise.
Disodium 2-Sulfolaurate: Gentle, non-drying cleanser derived from coconut oil.
Phenoxyethanol: Preservative and perfume ingredient.
Hydrolyzed Jojoba Esters: Hair and pores and skin softening agent derived from important fatty acids of the jojoba plant.

The Good

In the event you’ve been a reader/social media buddy of mine for any size of time (or adopted together with the Pure Hair 101 collection), then you recognize {that a} clear hair and scalp is important to any profitable pure hair fashion — particularly the wash and go.

The Lo-Lather Cleanser doe not disappoint in any respect — in reality, it is quickly rising to turn into considered one of my go-to shampoos. It is nice at eradicating buildup, by no means harsh, and even has some slip — making it the proper addition to a wash day the place chances are you’ll want greater than a co-wash, however not fairly the ability of a clarifying shampoo. The Lo-Lather Cleanser left my hair shiny, gentle, clean, and began the de-frizzing course of, which is all a win in my e book.

The Dangerous

Fairly actually, nothing. An all-around strong shampoo!

The Backside Line | DevaCurl Comparability

So far as evaluating it to DevaCurl Low Poo, I wasn’t in a position to take them head-to-head — my native Ulta was out of inventory. A cursory look of energetic components present that each Lo-Lather Cleanser and Low Poo use comparable coconut-based light surfactants. I might nonetheless give the higher hand to All About Curls on this spherical although; the Lo-Lather Cleanser is full of nourishing components like coconut oil, marula oil, shea butter extract, candy almond, and honey.

Need a curly lady method-friendly shampoo that will not break the financial institution? Nicely, right here ya go. By comparability, DevaCurl Low Poo is $24 for 12oz. 🙃

No-Lather Cleanser

Price

$9.99 – $10.99 for 15oz

The place to Purchase

Protein Free?

No. Incorporates hydrolyzed soy protein.

Curly Woman Pleasant?

Energetic Components

Water
Cetearyl Alcohol: Fatty alcohol and emollient conditioner identified for giving merchandise a creamy, thick texture and really feel.
Decyl Glucoside: Pure, non-ionic surfactant created utilizing a mix of plant-based fatty alcohols and glucose. It is delicate, light, and doesn’t dry out the hair or pores and skin.
Hydroxypropyl Starch Phosphate: Plant sugar-based starch designed to reinforce product texture and emulsify (combine) components.
Behentrimonium Chloride: Quaternary ammonium compound and shut cousin of cetrimonium chloride. Additionally penetrates the hair, circumstances, and acts as an anti-static and anti-microbial agent.
Ceteareth-20: Emulsifier derived from fatty alcohols used to mix and evenly disperse oil and water all through a components.

The Good

Omg the place do I start?! Severely, this bottle is a lifesaver. The very first time I used it, I used to be coming off of an 11-day previous wash and go that was parched and past tangled. The No-Lather Cleanser instantly started melting my tangles away, making fast work of my hair that was in dire want of moisture and tlc. It really works implausible as a standalone co-wash, or as a detangler forward of utilizing the Lo-Lather Cleanser.

In some ways, it jogs my memory of my fave Be Clear from Be Kekoa. There are a number of variations, however general, the No-Lather Cleanser is a strong, efficient co-wash.

My All About Curls response….

The Dangerous

I really like when co-washes have that minty tingle to them — for no different cause than that I simply benefit from the cooling sensation. The No-Lather Cleanser does not include any minty cooling components, and that is actually the solely factor improper with it. But additionally — this can be a choice, and under no circumstances a deal breaker.

The Backside Line | DevaCurl Comparability

Alllllright, I am simply gonna come out and say it: DevaCurl’s Authentic No-Poo is wack. The All About Curls No-Lather Cleanser blows it out of the water with regards to slip, detangling, and the general really feel of my hair after rinsing. Though they mirror one another by way of key components (water, conditioning brokers, emulsifiers), the efficiency of those two could not be extra completely different.

…versus my DevaCurl response…

Day by day Cream Conditioner

Price

Protein Free?

No. Incorporates hydrolyzed soy protein.

Curly Woman Pleasant?

Sure — see be aware above.

Energetic Components

Water
Cetearyl Alcohol: Fatty alcohol and emollient conditioner identified for giving merchandise a creamy, thick texture and really feel.
Isoamyl Laurate: Texture-enhancing ingredient that offers merchandise a velvety clean softness.
Behentrimonium Chloride: Quaternary ammonium compound and shut cousin of cetrimonium chloride. Additionally penetrates the hair, circumstances, and acts as an anti-static and anti-microbial agent.
Glycerin: Vegetable-based humectant that draws moisture from the air to the hair shaft.
Glyceryl Stearate SE: Oil-based surfactant and emulsifying agent.

The Good

Ummm, mainly all the things! It is thick (however not too thick). Creamy. Velvety. Tremendous moisturizing. To be fairly sincere, it is all the things you’d ever need in a rinse-out conditioner. It comprises ultra-nourishing components like coconut, shea, candy almond, marula, and honey — giving parched hair a much-needed moisture punch. It is particularly clutch whenever you want that clean, velvety, created by God himself feeling in your hair, however are pressed for time.

I do not sometimes get plenty of mileage out of rinse-out conditioners, as a result of I am a deep-condition-or-bust kinda gal. However my precise, factual favourite use for the Day by day Cream Conditioner?

As a leave-in.

Yep, you’ll be able to completely go away this in your hair — which is superb as a result of the All About Curls assortment does not presently include a devoted leave-in. I like to recommend rinsing it fully then re-applying as wanted. As a leave-in, it performs fantastically with the opposite styling merchandise within the All About Curls assortment — no flakes, no bizarre globs, no humorous stuff. The Day by day Cream Conditioner is A-1 for retaining hair hydrated nicely after wash day, serving to to make sure that these curls POPPED for days on finish without having a refresher. 🙌🏽

The Dangerous

Nothing. Actually, nothing. I attempted, however I am unable to be mad a couple of product that does precisely what the label says it is going to do.

The Backside Line | DevaCurl Comparability

Two merchandise in, and I am actually beginning to really feel some sort of method. Efficiency-wise, the Day by day Cream Conditioner outshines the DevaCurl One Situation Authentic. Do not get me improper, One Situation Authentic has fairly good slip. However that is it. In terms of moisture, frizz management, and really conditioning, they ain’t bought it.

Ingredient-wise, the profiles for the Day by day Cream Conditioner and DevaCurl One Situation Authentic are just about similar. Identical fatty alcohol. Each embrace behentrimonium chloride and glycerin. I imply, at this level, y’all ought to know what I am about to do — inform you which you could get a greater product with comparable components for much less cash. I imply, except paying $24 for 3 fewer ounces of product is your factor. 🤷🏽‍♀️

Divine Therapy

Price

$11.99 – $13.19 for 8oz

The place to Purchase

Protein Free?

No. Incorporates hydrolyzed soy protein.

Curly Woman Pleasant

Sure — you recognize what to do! 👆🏽

Energetic Components

Water
Cetearyl Alcohol: Fatty alcohol and emollient conditioner identified for giving merchandise a creamy, thick texture and really feel.
Glycerin: Vegetable-based humectant that draws moisture from the air to the hair shaft.
Behentrimonium Chloride: Quaternary ammonium compound and shut cousin of cetrimonium chloride. Additionally penetrates the hair, circumstances, and acts as an anti-static and anti-microbial agent.
Phenoxyethanol: Preservative and perfume ingredient.
Coconut Oil: Oil excessive in saturated fat (which is why when chilly, it’s strong). One of many few identified oils to penetrate the hair shaft and actually moisturize hair. Coconut oil helps to moisturize, seal, and forestall breakage.
Hydrolyzed Soy Protein: Protein from the soy plant that has been damaged down into smaller chains of amino acids by response with water. Hydrolyzed proteins are damaged down with water for more practical adsorption onto the hair.

The Good

Buttttt… I used to be improper.

The divine remedy has its title for a cause, and whew, chile — it lives as much as it! Nice slip, soaks simply into my strands, and leaves my hair feeling ah-MAY-zing upon rinsing. However the perfect half? How my curls taken care of I rinsed.

Bay-beh, shook ain’t the phrase.

My hair regarded like I had simply achieved a bentonite clay masks — tremendous outlined, shiny, and with SIGNIFICANTLY diminished frizz. I did a triple take within the mirror like, who’s hair is that this?! Definitely not mine. The Divine Therapy set the proper basis for the wash and go that would depart me speechless for days — and y’all, I am grateful.

The Dangerous

I would favor that the Divine Therapy be a little bit thicker, to be sincere. However the best way my curls got here out wanting, I am unable to complain AT ALL!

The Backside Line | DevaCurl Comparability

Throughout filming, that is exaaaaactly the place my frustration set in for actual for actual. After rinsing the Divine Therapy and Heaven in Hair from both sides of my head, I nearly misplaced it. The Divine Therapy lived as much as its title and left my hair feeling otherworldly, whereas Heaven in Hair had me all types of confused about the way it ended up with that title.

No lie, Heaven in Hair was the deep conditioner from hell. It had nice slip, however actually fell quick in each different method. My hair felt horrid. It was dry. It was crispy. Wait, let me backtrack for a second — my looser curls felt okay. Not nice, however passably common. Every part from the center of my head ahead felt like scorching rubbish.

Simply do your self a favor — take that very same $28 and seize two Divine Remedies.

Nicely y’all, that is it for half 1 of the assessment! I can’t WAIT to share half 2 with you guys — keep tuned for my styling outcomes and remaining ideas! This picture under is simply the teaser…