Tommy Hilfiger channels the power of Method 1 into the brand new APXGP assortment, launched in partnership with the forthcoming F1 film. The identify APXGP comes straight from the movie’s fictional racing crew, grounding the capsule within the story that may unfold on the massive display.
Tommy Hilfiger x F1 APXGP Assortment
Damson Idris leads the marketing campaign and the film itself, bringing an insider’s familiarity as a Tommy Hilfiger ambassador. The APXGP assortment displays Tommy Hilfiger’s established legacy in racing model, following years spent dressing drivers akin to Lewis Hamilton and George Russell.
The APXGP assortment captures the speedy connection between racing tradition and up to date vogue. Assertion items just like the padded pink jacket, vegan leather-based varsity, and daring striped polo present Tommy Hilfiger’s signature preppy contact, layered with pit lane iconography.
The marketing campaign, set on the circuit, provides the garments a way of place and momentum, designed for metropolis days or the anticipation of race day. With this assortment, Tommy Hilfiger sits squarely on the crossroads of vogue, sport, and cinema.
APXGP indicators a recent chapter, honoring racing legends whereas talking to in the present day’s cultural fascination with competitors and spectacle.
