The 2024 Toyota exhibit is organized into a number of sections, every devoted to a specific facet of way of life journey. The segments, together with off-roading, tailgating, and efficiency driving, spotlight the flexibility and adaptableness of Toyota’s car lineup. A key characteristic on this 12 months’s showcase is the TRD Cast Billet higher management arm package, a brand new product developed for the Toyota 4Runner and FJ Cruiser fashions.
Mike Tripp, group vice chairman of Toyota Division Advertising and marketing, emphasised the corporate’s dedication to efficiency and journey.
“At Toyota, we’ve an unwavering dedication to efficiency and journey, irrespective of the place our clients discover it.”
He added that SEMA supplies a great platform for showcasing what may be completed when inventory autos are upfitted utilizing the expansive Toyota equipment portfolio, inspiring followers and fanatics to discover new prospects.
On the coronary heart of Toyota’s SEMA show are acquainted fashions such because the Land Cruiser, RAV4, Tundra, and Tacoma, all outfitted with elements from the AAP portfolio. These autos function an indication of how Toyota can improve journey and way of life experiences by a wide range of equipment and modifications.
Among the many ideas featured at Toyota’s 2024 SEMA sales space are:
The 4Runner TRD Surf Idea is designed to pay homage to Southern California’s surf tradition. This car blends the 2025 4Runner physique with design components from the unique mannequin, together with a detachable prime catering to the wants of contemporary beachgoers.
The Calty Land Cruiser ROX, an open-air idea developed by Toyota’s Calty Design Analysis crew, reimagines the topless Land Cruisers of outdated whereas mixing fashionable design with traditional touches for an immersive outside journey expertise.
The GR86 Rally Legacy Idea attracts inspiration from rally video video games and Toyota’s rally heritage, combining the GR86 physique with a GR Corolla turbocharged powertrain and AWD system. This idea pays tribute to Toyota’s motorsport historical past whereas embracing fashionable efficiency capabilities.
The Final Tailgate Tundra (much like the Nissan Trailgater we featured in October), designed consistent with Toyota’s NFL partnership, transforms the Tundra into an leisure hub. It consists of 5 giant screens and a spacious cover, creating a great tailgating setup for sports activities followers.
The Toyota RAV-X Idea, impressed by the Dakar Rally, showcases the potential of the RAV4 platform for off-road efficiency fanatics. This idea car is geared towards these looking for thrill and functionality in a crossover SUV.
The Suprabird Tribute, constructed to honor NASCAR legend Richard Petty, options the GR Supra as a basis. Sporting Petty Blue livery and a personalized aerodynamic physique, this idea honors Petty’s legacy whereas highlighting Toyota’s ongoing connection to NASCAR and motorsport.
Toyota has additionally developed the #84 Tacoma TRD ProRunner Race Idea in collaboration with driver Jimmie Johnson. This car is predicated on the Tacoma SR5 and reimagined as a Baja-style off-road race truck, full with desert-ready options and a singular lightning-themed exterior.
Different notable ideas embrace the Basic Journey Cruiser, that includes a full Toyota raise and upgraded wheels, and the ’94 Toyota Drift Truck, a vibrant hot-pink fusion of American minitruck tradition and Japanese drift automotive styling. In the meantime, the Modellista Overland Imaginative and prescient Idea takes the Land Cruiser to new heights of sophistication, balancing operate and kind.
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