After ten years of reviewing Bentleys, rushing by way of alpine passes, parading alongside the Riviera, and gliding by way of the lavender-lined roads of Tuscany, I’ve discovered one factor: color is energy.
Not engine energy. Not brake horsepower. I’m speaking about emotional torque. The form of energy that turns heads earlier than a wheel even spins. And proper now, there’s a color quietly taking on luxurious trend, inside design, and sure—automotive styling.
It’s time to say it.
Purple is not a danger. It’s a revolution.
Gracie Reviewing Bentley for Ten Years – Why Automotive Corporations Together with Ferrari Ought to Embrace the Color Purple
Ten Years with Bentley – A Lesson in Refined Assertion
My love affair with Bentley started over a decade in the past. I’ve test-driven their Continental GTs, their Mulsannes, their limited-edition Mulliner commissions, and even gotten up shut with bespoke configurations created for his or her most eccentric clientele. Each curve of a Bentley is designed to whisper wealth, not scream it. Each element is engineered with precision and opulence in thoughts.
However even Bentley with all its craftsmanship has lengthy performed it secure with color. The standard suspects: British Racing Inexperienced, Glacier White, Onyx Black, or that deep navy blue solely true aristocrats can pull off with out trying like they’ve borrowed their father’s automotive.
Till lately.
Now, I’m seeing Bentley dabble in wealthy plum, mulberry, amethyst, and aubergine tones. Purple, as soon as deemed “too female” or “too daring,” is lastly making its approach onto the spec sheets of probably the most reserved marques.
And admittedly? It’s about time.
Why Purple? As a result of It’s Not Beige
Purple isn’t just a color. It’s a temper, an announcement, a narrative.
- Lavender is calm luxurious.
- Violet is creativity and confidence.
- Royal purple? Properly, the title speaks for itself.
In Roman occasions, purple was reserved for emperors. In trendy trend, it’s related to daring icons—suppose Prince, Vivienne Westwood, and people daring sufficient to combine magnificence with eccentricity.
So why are automotive manufacturers nonetheless clinging to conservative palettes? Why are Ferraris nonetheless defaulting to crimson and yellow prefer it’s 1985? You’re not simply promoting pace anymore—you’re promoting identification.
Girls Drive Luxurious Too—And We Need Color That Speaks
For too lengthy, luxurious vehicles have been designed by males, marketed to males, and painted in colors chosen to impress different males. However occasions have modified.
Girls now make up over 50% of luxurious automotive buy selections, and we’re not simply asking for smaller steering wheels and pink stitching. We would like efficiency with persona. And purple—when completed properly—is the color of quiet energy.
Ferrari, take be aware. You’ve mastered the scream of Rosso Corsa. Now present us you may whisper with Viola Hong Kong or Iris Nebula.
Purple isn’t tender. It’s strategic.
The Rise of the “Assertion Spec” Technology
In an period of digital-first impressions, what you drive is your calling card. The newer technology of consumers—sure, even within the £250k bracket—don’t need to mix in. They need color combos that {photograph} properly, really feel unique, and align with their private model.
Instagram doesn’t reward silver. TikTok doesn’t pattern beige.
Purple pops. Particularly towards matte finishes, carbon fibre accents, and even cream interiors.
This isn’t nearly trend—it’s sensible product differentiation.
Bentley Did It First – Now It’s Time for Ferrari to Comply with
Bentley’s bespoke Mulliner division has began providing gorgeous hues like Damson, Purple Silk, and Sequin Blue with violet undertones. I’ve seen them in individual. They don’t shout. They glow.
These are the colors of people that know they’ve arrived—and don’t want to clarify it.
Now think about that power wrapped round a Ferrari Roma Spider, or a Ferrari 296 Speciale A. You’d elevate your complete dialog from pace to model. You’d entice a clientele not simply searching for efficiency, however for presence.
And isn’t that what Ferrari was all the time about?
The Color Psychology of Luxurious
Purple faucets into emotional luxurious. The sort that doesn’t want numbers on a spec sheet to justify its value. It’s non secular, sensual, and just a bit bit subversive.
Within the Bentley GTC I reviewed final spring, completed in an amethyst gloss with a linen inside and lavender stitching, I had extra strangers cease me than after I drove a vibrant crimson Ferrari by way of Monaco.
Why?
As a result of it wasn’t anticipated. And true luxurious as we speak is concerning the surprising completed exceptionally properly.
The Way forward for Luxurious is Much less Masculine
We’re getting into an period the place gender-neutral magnificence is the brand new standing image. Ferrari, Lamborghini, Aston Martin—all have to rethink what their vehicles really feel like, not simply what they seem like.
A purple Ferrari isn’t a “girl’s automotive.” It’s a assured individual’s selection.
And if the long run is electrical (which it’s), you higher give prospects color to care about. As a result of as soon as the exhaust notes go silent, design will do all of the speaking.
Gracie’s Remaining Phrase – From the Lavender Hills of Tuscany
After years of pushing males into velvet slippers, floral brogues, and white trousers, I’m now saying the identical to automotive manufacturers: Take a danger. Go purple. Dare to satisfy the drivers who aren’t afraid of magnificence.
Bentley has began listening. Rolls-Royce is already there with its bespoke finishes. Ferrari? You’re subsequent.
As a result of the following massive pattern in luxurious vehicles isn’t pace.
It’s shade.
