You could possibly be seeing much more of Nothing within the US subsequent yr
C. Scott Brown / Android Authority
TL;DR
- A Bloomberg report reveals that Nothing is searching for to boost over $100 million in contemporary funding.
- The report states that the corporate plans to make a much bigger push into the US market in 2026.
- Nothing can be reportedly exploring new product classes, although particulars stay unclear at this stage.
Nothing, the London-based tech startup identified for its transparent-looking smartphones and daring design selections, has massive plans for its future. In response to a Bloomberg report, the corporate plans to ramp up its presence stateside in 2026, though the corporate’s 2025 plans are nonetheless targeted on different markets.
Since its launch in 2021, Nothing has been a darling of tech fans, mixing standout aesthetics with accessible pricing. Backed by Google’s enterprise arm and Tony Fadell, the creator of the iPod, the corporate is presently aiming to boost over $100 million in funding to broaden operations.
Bloomberg’s report highlights Nothing’s spectacular progress trajectory: In 2024, the corporate doubled its income to over $500 million and crossed $1 billion in lifetime gross sales. Thus far, it has offered 7 million models throughout its product classes. India is presently its largest market, adopted by Germany and the UK, whereas the US leads in gross sales of its wi-fi earbuds.
Regardless of its international success, Nothing’s presence within the American smartphone market stays restricted. Whereas its flagship Cellphone 2 is accessible for open sale within the US, the extra inexpensive A-series fashions, just like the Cellphone 2a and Cellphone 2a Plus, are restricted to the developer program and include some limitations, reminiscent of partial compatibility with US 5G bands.
What’s subsequent for Nothing?
The corporate’s 2026 plan to push into the US market may contain making its whole portfolio of units, together with the budget-friendly A-series, broadly out there for open sale. Moreover, Nothing would possibly discover partnerships with carriers — a vital step within the US, the place many purchasers choose shopping for telephones by means of their service suppliers.
The report additionally briefly mentions that the corporate is exploring new product classes. Whereas there are not any concrete particulars but, the model’s historical past suggests it is going to intention for one thing uniquely designed to face out out there. Whether or not it’s a contemporary tackle a well-recognized product or a wholly new gadget, Nothing’s followers can anticipate its signature mix of creativity and performance.
